Le Bijoux Printemps
The makers of Perrier-Jouët turned to TTC to help launch their prestige cuvee, asking for placement in non-indigenous real estate via lifestyle, celebrity and fashion pages. We enlisted actress Mary-Louise Parker and jewelry designer Alexis Bittar to create “Le Bijoux Printemps,” a special brooch inspired by the anemones on Perrier-Jouët’s bottle The brooch, which was made available for retail at Saks Fifth Avenue, provided us with a conduit to reach luxury lifestyle media.
Launched at an international gala with celebrities, entertainers and 90+ fashion, lifestyle, entertainment, consumer and celebrity journalists in attendance, the program garnered an estimated $3 million in ad equivalency via its coverage, and has become an international best practice for Perrier-Jouët’s global markets.