Chocolate Lover
For the unveiling of VERE, a new, super-premium chocolate company based in New York City, TTC orchestrated an aggressive media relations campaign, kicked off by a memorable evening for the press to celebrate the launch of the all-natural confections on location at the Manhattan-based chocolate factory with 70 business, epicurean, metro and fashion journalists in attendance.
The campaign resulted in 44 million media impressions in outlets including W Magazine, Glamour, Forbes FYI, the New York Post and FOX Television with an overall CPM of less than $2.00. Now that’s what we call sweet!