We locate the beating heart of a brand and delve into the innermost desires of its audience, to discover a unique human connection at the intersection.

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Using a human-centered (or humanity-driven) approach has fueled the creative for clients like Mercedes-Benz, Google, DuPont, and Lenovo. It’s led us to outfit Millennials in wetsuits, broadcasters in pink robes, and Novak Djokovic in an apron to create awareness of cause-related issues. It powered the world’s first in-flight fashion show, gave birth to the world’s first UTI-fighting superhero, and was the driving force behind The Thomas Collective becoming the world’s first woman-owned business to be named the Social Media Agency of the Year.