AZO wanted to spark real conversation and engage with Millennial Women on social media regarding UTI pain. So, TTC created AZO Girl, a bold, sassy superhero who turned urinary health into a topic worth engaging. As the brand’s digital voice, AZO Girl showed up not as a product pitch, but as a peer—funny, confident, and unfiltered about the realities of UTI pain relief.

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From Facebook to Instagram to Pinterest, she brought AZO’s message to life with cheeky content, targeted advertising, and creative promotions like the Do-Over contest. 
 

 

Results

• Facebook fan growth of 666% in one year
• 2,208% increase in average daily engaged users
• Nearly 90 million media impressions

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