To strategically amplify Chivas Regal’s relaunched messaging—Live Life to the Fullest—TTC built creative programming around the World Elephant Polo Championships, bringing journalists to Nepal for a once-in-a-lifetime experience. This approach garnered media coverage on lifestyle pages and effectively leveraged the global sponsorship.

 

Results

The program led to coverage in hundreds of TV, magazine, and newspaper outlets, including Forbes FYI, Advertising Age, ESPN, and CNN’s Headline News.

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Enjoy this Fox Sports clip from 2006