We brought Espolón Tequila’s Day of the Dead spirit to life with Cryptside Cocktails, an unforgettable evening held in a New York City cemetery during the Manhattan Cocktail Classic. Guests were immersed in a modern take on a traditional Día de los Muertos celebration, complete with illuminated gravestones, tarot card readers, and a glowing tequila-tasting altar. Custom invitations and wrestling masks matching Espolón’s packaging aesthetic created social buzz before the first cocktail was even poured.

 

Results

• Engaged influential mixologists, bartenders, and media in a brand experience they couldn’t stop talking *or posting* about.

• Generated media coverage in outlets including NY Drinks Examiner, Urban Daddy, Inked Magazine, Food Republic, and BiteHunter.

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