How do you best use a talent like Halle Berry in a beauty campaign about empowerment?

You keep it real. That’s exactly what TTC did when charged with developing scripts for the television campaign of Finishing Touch Flawless, the Church & Dwight beauty brand. The commercials, "Define" and "F-Words," feature Ms. Berry redefining what it means to be flawless. Not freedom from imperfection, but the freedom of owning your unique beauty and style—and being perfectly you.
 

The campaign cemented the brand as the top-selling product in its category in the U.S. (A.C. Nielsen, Units Sold, All Channels, 52 weeks ending 2021) with the commercials receiving “rave reviews” (Church & Dwight).