How do you increase interest in a little-known clean medicine company in a cornered category? 

TTC amplified the brand's disruptor mission by defining what it means to give an F about the ingredients that go in kids' medicine. 

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The impassioned campaign drove a 250% increase in category share—with 74% of viewers recalling the brand after just a single viewing—and driving it to become the number one selling kids' pain medicine on Amazon.