We turned a parenting truth into a clever double meaning: some runs can’t be stopped, but diarrhea can. The Help Stop the Runs campaign partnered with relatable influencers to bring that insight to life and showcase how Lactéol DiarrhEase helps parents handle the runs that really matter.

The campaign drove a 100% lift in sales at the brand's key retailer and outperformed all Meta benchmarks while eliciting rave reviews from consumers in the comment sections. ​