By bringing radio DJs to Dublin for a live broadcast from the Old Jameson Distillery on St. Patrick’s Day, TTC created visibility during a key sales period. The results of the U.S. program led to an annual global activation.

 

Results

• The broadcast grew for five years, going global with radio stations from 18 U.S. cities and 13 countries.

• The final program resulted in nearly 30 hours of dynamic on-air exposure for Jameson throughout the U.S.

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Enjoy a video from the 2007 broadcast below.