Kahlua hosted a unique contest providing financial relief to small businesses struggling to host their annual holiday parties during the recession. The initiative awarded bailout grants to five deserving businesses, ensuring their celebrations could continue despite economic hardships.

 

Results

• In just five days, over 650 applications were submitted.

• Helped organize holiday parties in Texas, Colorado, Massachusetts, Georgia and Illinois.

• Garnered coverage in top-tier regional print, digital, and broadcast outlets, resulting in a CPM of $3.79.