TTC created the Together We Dream events to celebrate the LGBTQ community’s newfound access to a defining facet of the American Dream—marriage. The initiative brought together LGBTQ influencers across banking, publishing, medical, legal, and entertainment fields for an exclusive first look at the newest Mercedes-Benz dream machines. Guests enjoyed craft cocktails, performances by chart-topping artist Betty Who, and a celebration designed to authentically connect the brand with the community.

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Results

• Put high-indexing LGBTQ guests directly behind the wheel, driving purchase in the New York market

• Generated social buzz with attendees calling it the “premier” LGBTQ event

• Earned press coverage in Bloomberg Pursuits, Next Magazine, and Passport Magazine, which recognized Mercedes-Benz as “one of the most authentically committed car brands” to the LGBTQ community

• Welcomed over 500 high-net-worth LGBTQ influencer guests

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