How do you create interest in the sustainable manufacturing of a luxury towel? 
TTC did it with compelling visuals, causing faster and stronger reactions. The Micro Cotton: Earth Approved campaign used the brand’s sustainably-crafted line of towels and washroom elements like tile, soap and showerheads, to depict idyllic nature scapes. While the visual campaign was created for consumer channels, the story it helped to tell became a sales tool for retail accounts. 

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Post campaign, the brand’s sales to retail buyers increased 19%