To mark its fifth anniversary and spotlight men’s health, TTC helped SPiN, the ping-pong nightclub, launch SPiN Blue Balls—a playful yet powerful campaign raising awareness for testicular cancer. The club turned its signature ping-pong balls blue and pledged a dollar to the Testicular Cancer Society for every photo posted with the hashtag #SPiNBlueBalls.
 

The initiative combined PR, social media, experiential marketing, and community engagement to reflect SPiN’s commitment to both fun and cause. Plus, leveraging the star power of co-owner Susan Sarandon, the campaign gained global media attention.
 

 

Results

• 70 million media impressions

• Broadcast coverage on NBC, CBS, and Fox

• Features in TIME magazine, Blackbook, and a Time Out New York cover story guest-edited by Susan Sarandon

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