How do you overcome a community’s fatigue with a homeless crisis?

By creating an urban-scaled installation with portraiture of Seattle’s homeless projected onto the facades of buildings and landmarks. The powerful images displayed humanity on a scale that made it impossible to turn away, creating awareness and engagement for the Mission’s needs in serving Seattle’s homeless neighbors.

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Every major news outlet in Seattle—broadcast, print, digital and radio—covered the campaign, driving a 100% increase in donations, of which 80% came from new donors.