By hosting a live, bi-continental virtual tasting for top U.S. wine bloggers, TTC helped Wines of Chile tap into the growing power of digital word-of-mouth. The innovative format created real-time dialogue between winemakers and influencers, and established Wines of Chile as a forward-thinking leader in the industry.

 

Results

• 27 blog posts across 22 influential wine blogs

• Nearly 400,000 total impressions

• 178 tweets before the tasting, 361 during, and 207 after

• A dynamic digital conversation that elevated Chilean wines and expanded reach among engaged wine enthusiasts

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