How do you create excitement for a celebrity-owned label amidst the fastest-growing trend in booze? 

For Wolf Moon bourbon, you create a foundation that is intrinsic to the friendship of its owners, country music stars Jason Aldean and Florida Georgia Line, and the liquid created to share with friends who become family.  

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The press coverage for Wolf Moon bourbon has yielded nearly one billion media impressions since its 2020 launch, including an exclusive in People magazine and stories in a broad range of outlets like Rolling Stone, Good Housekeeping, US Weekly, Forbes, and Billboard.  Social media performed similarly with Facebook and Instagram engagement rates exceeding benchmarks by 4,900% and 433% respectively.