How do you educate on women's health?

AZO’s spokesperson is Zoe an older millennial who’s a bit of an oversharer. Consider her your cheeky friend who always knows the real deal on feminine health issues and isn’t afraid to tell it like it is. Zoe was introduced by the brand to TV in 2021. In 2022, we knew we had to show off Zoe and her educational know-how—and quirkiness— in digital. So we took her feminine health know-how and transformed it into recognizable, digestible, and educational digital content. Bringing Zoe to the Internet. ​

 

The educational campaign boasted a CTR of 9.05%, 4,310% above industry benchmarks, eventhough the campaign goal was awareness.